Nomad Kiteboarding

DESIGN LANGUAGE
& PRODUCT GRAPHICS


  Prototype series of twin-tips.
The Prototype twin-tip isn't only the most technologically advanced kiteboard, it's also the easiest to use. Any rider can tap into the high performance characteristic when using this twin-tip. Nomad Kiteboarding, situated next to the Bodensee in Germany, asked us to make this high-end feel come forward in their graphic design language.

Less is more



After analyzing the market, we decided that the Nomad brand identity should evolve to a more vector based style, away from busy textures and patterns.

Limitations



After we mapped out the graphic constraints, such as the connection areas of the handle, fins and bindings, we could start generating multiple proposals. The realistic visualisations facilitate a well informed choice.

To be continued...