A baby collection with a huge a-factor
Every year we start with the design of a new collection for Dreambee, the private label of Dreambaby. Through market research and organizing workshops, we look for the new mascot who will represent Dreambee for the next two years.
Plan of action
The challenge is not only to develop a new character, but to make sure that everyone is enthusiastic about the choice. That's why we place a lot of importance on our work process. Our plan of action has to be streamlined and completely transparent so that our client can follow along the entire way.
The ideal scenario
We plan out an ideal scenario with several clear and fixed milestones to lead our way. With each milestone we take a step further down our creative path coming closer to the ultimate result. The entire process is done in close collaboration with all parties involved: purchasing, marketing, brand manager, and designer.
Ideation, concept, review, sign-off
Before we actually begin with the heart of the design work, we first need determine a theme and type of character. We do this through a series of workshops. Combining this with our ongoing research in color trends we can create a collection that will stay relevant for the coming two years. To help with the color research we work closely with Color Passport.