Retail design is about much more than just an aesthetic layer of a store. It is a complex discipline where the story of a brand is being translated to a customer journey and a physical shop space, resulting in a unique and great shopping experience for customers. Retail design incorporates elements of service design, industrial design, graphic design, interior decoration and advertising.
Because the primary purpose of a retail space is to stock and sell product to consumers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer. But a retail spaces is also a brand “showroom” to build the brand image and enable multi-channel sales through both physical and digital channels.